Zara unveils flagship on Champs-Élysées in Paris
What: The Spanish retailer has opened its latest flagship in Paris which integrates futuristic tech with a focus on fashion and customer service.
Why it is important: The fast fashion retailer is looking upscale its client experience and bring a luxury feel to its brand.
The store spans 29,100 square feet with marble floors and ceilings. Displays are made of limestone and oak, with brushed steel racks in an open space concept. Additionally, hologram mannequins can be found wearing the latest drop.
The new flagship will focus on men's and women's collections with its higher priced lines having dedicated corners, dedicated departments to lingerie and accessories, and the shoe section having its own staff and stock room.
Through the app, customers can locate items on an app, see item availability, book fitting rooms in advance, and buy online and pick up in store within two hours.
Self-service checkouts feature sleek black glass and moving touch screens that will automatically adjust to the customer's height. The dressing rooms are also high tech, featuring screens that read item's internal RFID chips; guests simply swiple clothes past the screen upon entering and exiting.
The fast fashion retailer is upscaling stores with the goal to have larger stores with specific customer service areas and avoid the overcrowded feeling many fast fashion stores can have.
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Zara unveils flagship on Champs-Élysées in Paris