Fashion Network covered IADS' findings on evolving CRM initiatives in department stores
Fashion Network published an article focusing on how department stores worldwide are transforming customer relationship management (CRM) to better meet consumer expectations post-pandemic. The piece highlights IADS' insights, including initiatives like El Palacio de Hierro's unified data platform, Magasin du Nord's personalised loyalty programs, and Selfridges' innovative in-store engagement rewards.
Fashion Network Covers IADS' Findings on Evolving CRM Initiatives in Department Stores
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