Fashion Network has written an article based on IADS findings about how the men's fashion offer is undergoing several transformations that department stores must integrate. Casual wear is still on the rise, but we are also seeing the return of a reinvented formal style, and sportswear is making its way into men's fashion spaces more than ever, while non-gendered fashion corners are a new key to attracting Generation Z.

Read the article in French below:

Fashion Network Article (French)