Fashion Network echoed IADS' insights on department store loyalty programmes

Press
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April 17, 2024
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Fashion Network

The Fashion Network has written an article based on IADS insights on department store loyalty programmes. The article reports IADS' findings that department stores are now moving towards less financially tangible rewards due to the complicated nature of loyalty programmes and  difficulty of finding a sufficiently attractive discount level.


Fashion Network article 


IADS press release - Loyalty Programmes