Fashion Network echoed IADS' insights on department store loyalty programmes
Press
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April 17, 2024
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Fashion Network
The Fashion Network has written an article based on IADS insights on department store loyalty programmes. The article reports IADS' findings that department stores are now moving towards less financially tangible rewards due to the complicated nature of loyalty programmes and difficulty of finding a sufficiently attractive discount level.
IADS press release - Loyalty Programmes