Fashion Network cited IADS' latest findings on how women's fashion is evolving as a key pillar of department store business. IADS notes that while the category's revenue share remains stable in 2024, the mix of brands and store layouts is diversifying-balancing creative new labels with heritage names to engage all generations. The report highlights the growing role of data in curating assortments and boosting cross-selling, as well as the need for innovation that reassures loyal customers while attracting new ones.

Read the full article below (available in English, French, and Spanish):

Fashion Network highlighted IADS on the evolution of women's fashion in department stores - English

En grand magasin, la mode femme se diversifie, entre labels créatifs et "marques héritage" - French

Así están renovando su oferta femenina los grandes almacenes como palanca de ventas cruzadas - Spanish