A deux c'est mieux
From 8 February to 19 April 2020, the French department store Le Bon Marché on Paris' left bank is celebrating duos: from male-female and parent-child to creative collaborations, across all departments womenswear, menswear, children's, home and beauty.
Dozens of brands are taking part in the exhibition; with Lululemon offering exercise gear for men and women — for motorbiking and surfing — in a collaboration with Deus Ex Machina. Roger Vivier will sell his and hers sneakers — the same model — while Axel Arigato will have kid and parent versions, and Repetto is offering ballet flats marked "Mom" and "Baby." For romance, wedding accessories will include an embroidered silk sleep mask and Stella McCartney will display a bridesmaid dress embellished with mice motifs.
Activities will include Lola James Harper's music studio, arcade games from Neolegend and cooking classes for children and parents.
And starting 22 February, the spring theme "À Deux C'est Mieux," ("two is better than one") is drawing in Sézane founder Morgane Sézalory and author Morgane Ortin for the project.
Sézane's Sézalory will create a space called l'Hôtel di Sézane, meant to evoke an Italian vacation, mixing her women's wear with men's wear from Octobre Editions and including vintage pieces.
Morgane Ortin, behind Instagram project "Amours Solitaires" which collects and publishes text messages from people in love and explores sentimentality in the digital era, has more than 700,000 followers. She will draw on her Instagram community for fresh content, which will be displayed on screens around the store.
A deux c'est mieux, le bon marché - more pictures