Barbie
Promotions & Marketing Activities
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Nov 2019
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Galeries Lafayette, Paris
For the 60th birthday of the iconic blonde doll, Galeries Lafayette Haussmann has opened a short-lived candy-colored pop-up, with the addition of a real Barbie dream house (enlarged to human size).
The pop-up is located on the ground floor of the main building and will be open until 19 November.
The Dreamhouse is showcased on the 5th floor, until 31 December.