Changeons de Mode

Promotions & Marketing Activities
 |  
Sep 2019
 |  
Galeries Lafayette, Paris

In 2019, the Galeries Lafayette change fashion, by offering customers a selection of products that are fairer and more sustainable. They are also exploring new ways to produce, serve and consume, to make sure that their stores have a positive impact in the city centres where they are located.


Introduction



Go For Good: context & principles



Press kit (in French)


The installation in store


In 2018 Galeries Lafayette launched Go for Good, a global movement towards more responsible fashion. In 2019, "Changeons de Mode" is the continuity of this initiative.


The Good Spot


The Good Spot is the corner of Galeries Lafayette for more responsible fashion. In this corner, clothes, accessories and beauty products all contribute to changes in production methods and consumption patterns.


Changeons de Mode Pictures


Go For Good in 2018


On the floors


During the "Fashioning change" event in September 2019, several spaces were dedicated to these commitments:


The windows


Changeons de Mode Pictures


The ambassadors


The Galeries Lafayette have chosen leading figures from the world of fashion, but also business, art and film to be the messengers of the beneficial changes that Galeries Lafayette wishes to celebrate in fashion, and more generally in society. They were chosen for their commitment to promote more inclusive, equal and responsible creative industries, and also for their links to young, aware audiences.


video of Galeries lafayette's ambassadors