Off-White X Jimmy Choo

Promotions & Marketing Activities
 |  
Feb 2018
 |  
Le Bon Marché, Paris

full report


2018 PROMO FEB OffWhite x JimmyChoo - GL
2018 PROMO FEB OffWhite x JimmyChoo - GL


For SS18, Virgil Abloh's streetwear label Off-White has linked with British luxury label Jimmy Choo on a set of high-end footwear.


Off-White x Jimmy Choo includes stiletto pumps — some of the strappy variety — and boots of various heights, with silhouettes ranging from bejeweled red-carpet numbers to head-turning street style bangers.


Off-White's SS18 women's show was a homage to the late Princess Diana, who herself was a big Jimmy Choo fan, and saw Abloh toy with a more delicate aesthetic than his previous seasons.