Ready-to-Move at Rinascente

Promotions & Marketing Activities
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Feb 2021
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Rinascente, Turin (Italy)

Through all the month of February 2021, Rinascente Turin is turning its Exhibition Area (on the basement floor) into a fitness shopping destination. It features a selection of work-out outfits, as well as machines and other equipment to purchase.


The pop-up is a response to the new "work-out from home" trend that emerged during the pandemic, and is a way to encourage customers to stay active, healthy and safe.


The event is running until 28 February 2021.


The next IADS merchandise meeting on 21 April 2021 will be dedicated to Sports & wellness.


Ready-to-Move at Rinascente


rinascente ready-to-move - website