The Art of Travel

Promotions & Marketing Activities

Mar 2019

Neiman Marcus, U.S.A.

![2019 PROMO FEB The Art of Travel, Neiman Marcus](https://www.iads.org/files/pmedia/public/r41059the-bookart-of-travel-coverwomens.jpg "r41059the-bookart-of-travel-coverwomens.jpg")

On 1 March, US department store Neiman Marcus will launch "The Art of Travel" campaign in the latest manifestation of its strategy to become a "consumer-centric luxury platform."

Neiman's executives portrayed the two-month campaign as ambitious, involving staging "The Art of Travel" shops in all 43 Neiman Marcus stores as well as creating an online "The Art of Travel" hub at neimanmarcus.com/travel, and a 115-page book with editorial on where to go and where to stay overnight with travel tips, itineraries and stories from designers, influencers and travel experts. Officials also said "The Art of Travel" will be conducted annually, each spring.

"We have over 150 brand partners that have created nearly 600 exclusive products for us around this initiative," said Ed Burstell, who as senior vice president, product innovation for Neiman Marcus leads [...]

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