What: The emerging AI and machine learning tech startup, Adeptmind, backed by Ulta Beauty, provides its technology to over 400 retailers, shopping malls and brand clients.

Why is it important: Adeptmind wants to become the industry's go-to for product search, online and offline inventory with AI-personalised recommendations as online product discovery is an ongoing battleground for retailers.

Using customers' history and data mining, they enhance personal product recommendations on brand's websites. It is also growing into shoppable websites, with personal recommendations at its core, for malls and shopping destinations, compiling all the brand's mall stock onto one site.

With annual sales between $4 and $7 millionit is still a fledging business, but they have 400 retail clients, including shopping developments such as Mall of America, Plaza Las Américas, and Hudson Yards in Manhattan. Innospark, Ulta Beauty, Pi Labs and A/O Proptech have all invested and its ability to bring AI product recommendation to physical stock is something to keep in mind.

Retail clients are looking for dynamic homepages to display products most relevant to customers, based on the behaviour of similar users. Applying AI recommendation tools to physical inventory is useful for malls to have a commercial presence online as another potential stream of revenue and a way to connect with customers.

Fashion AI startup Adeptmind stands out