What: European B2B platform developed a new data standard that aspires to support the delivery of e-commerce product data in line with new industry requirements.

Why is it important: Fashion Cloud partnered with Bte and Euretco developed a guide to aid the 17,000 plus retailers who use its platform, download product data provided by brands. An added 2,000 retailers use the site to integrate product data from other brands into their web shops.

The need for this model came as the platform noticed variations in the data provided, it felt necessary to optimize the process so that retailers could access more straightforward data.

The data standard allows both brands and retailers clearer views of what is required for e-commerce  product data. This includes mandatory attributes expected by retailers, such as season, material and care instructions.

Fashion Cloud launches model to aid e-commerce product data