Fosfor: A spectacular solution for windows, instore displays, but also live streaming
Tech Insights
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Jun 2021
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Fosfor
- The WOW effect in windows and on the sales floor, with a wide variety of animations in 3D that either represent the products on display or complement them with additional information. In addition to this, a solution for live streaming IADS members that could contribute to animate stores from the network while having the live session in the flagship.
- A series of state-of-the art screens and display technologies allowing jaw-dropping interactions with products (click here to see the video of their Totem Holix solution, applied to Kenzo). But more importantly, a camera and screening system allowing streaming in real time a 3-D, life sized picture of the speaker, in a clear and natural manner (click here to see the video of they Crystalman solution) . With the appropriate system, the speaker, wherever he/she is based, can interact with the audience watching the screen.
- Why do we think this is important? Live streaming sessions are now crucial for our members' businesses, but can be expensive, all the more so if they involve a celebrity or an influencer. In addition, they tend to address only an online audience. We see this technological solution as a way to maximize the investment by being able to show the streaming in other stores, therefore creating occasions for drive-to-store events addressing the local clientele.
Contact: Cédric Besacier, cofounder, cedric@agence-fosfor.fr
Fosfor - Visual Display solutions
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