Author: Jennifer Mueller

Publisher: Houghton Mifflin Harcourt

Comments: According to Jennifer Mueller, we all crave creativity but we also often reject it. Why is that? Partly at least because the uncertainty of new ideas makes us think, and this makes us uncomfortable. However, it has never been as risky as it is today to play safe, and at the same time it has never been tougher to embrace newness. We need to foster creativity in ourselves and to reduce our resistance to it when it occurs around us. Based on the latest psychological studies, the book is aimed at leaders in any area including business, education, science, who tend to choose the familiar even as they profess commitment to innovation.