Authors: Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson

Publisher: Harvard Business Review Press

Comments: In these days when “transformation” is seen as the only way to stay alive, the challenge of simultaneously building a new business while maintaining the existing disrupted business, is one faced by many. One task in this transformation is doing what you are doing better, faster or cheaper. Many are going digital to deal with this. Another is “core transformation”, that is, doing what you are currently doing in a fundamentally different way. A third is strategic involving changing the very essence of the company. Examples include Amazon shifting from retail to cloud computing or Walgreens from pharmacy retailing to treating chronic illnesses. When executed well, this can reinvigorate a company’s growth. Executed badly, on the other hand, leads doubters to say that the company should have stuck to its original business.