What: The IADS attended Darbyon’s inaugural “AI Breakfast” in Paris, a closed-door event bringing luxury and fashion leaders together to discuss the state of AI. ESL Rivington debriefed the key takeaways from the recent French AI Summit.

Why it is important: Discussions revealed AI's evolution into a strategic, geopolitical asset, as emphasized by the French government's recent AI Summit. The breakfast explored AI's potential to revolutionize luxury marketing through customized solutions, offering a fourfold increase in content production and a significant reduction in cost per lead through Dynamic Creative Optimisation (DCO). Key discussion also went into the decentralisation of Marketing Operations. Brand asset protection and the evolution of regulatory challenges remain critical factors for the industry to consider.

French AI Summit 2025 IADS report