Day 2

Fulfillment, Customer Service & Operations

Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Social Commerce & Marketing

Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Technology

Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Video in e-Retail

Harnessing the Technology That Makes E-Shopping Come Alive

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Design & Merchandising

Tactics to Complete the Sale—Now

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.