Machine, Platform, Crowd
Author: Andrew McAfee & Erik Brynjolfsson
Publisher: W. W. Norton
Comments:The authors, both from MIT, who also gave us The Second Machine Age, offer a trip through important digital trends such as machine intelligence, big data, and the sharing economy. The disruptive development of machine learning, AI, and robotics will sometimes displace humans, while the winning firms of the near-term future will leverage these shifts to “bring together minds and machines, products and platforms, and the core and the crowd very differently than most do today.” Among the facets of this different world are algorithmically driven “automatic decisions,” by which Amazon cross-recommends products to shoppers and airfare prices respond to the laws of supply and demand; in time, machines will be coming up with proposals and projects “that people can extend and improve.”