What: While experiencing a slight dip in 2024, the personal luxury goods market is projected to grow by 1-3% in 2025 and 2-4% from 2025-2027. The broader luxury industry, including experiences, is expected to see annualised growth of 5-9% by 2030.

Why it is important: Consumers’ shift from brand loyalty to individual expression, the demand for unique experiences, and economic uncertainties require brands to rethink growth strategies. Relying solely on price hikes is unsustainable, and brands must refocus on value creation, personalisation, and cultural engagement to maintain relevance.

NellyRodi - Reshaping luxury presentation

NellyRodi - Reshaping luxury takeaways