Author: Steve Dennis

What: In its first part, the book offers a comprehensive review of the current and changing retail landscape, advocating for branding over store closing. In its second part, the author gets more practical and suggests a method (a compass more than a map) and priorities for retailers to rethink their business taking into account the interweaved stores and e-commerce, and the necessary ingredients to make a store memorable.

Why it is important: Retail is not dead but boring retail is. While it is now obvious that retailers have to change, the problem is that they used to think they have time. While Covid accelerated the need for change, the author sets 8 paths to reach remarkable retail with the idea that experimenting, trying – and failing – is the best, if not the only way to succeed.

Book review: Remarkable Retail