Resurrecting Retail, the future of Business in a Post-Pandemic world
Author: Doug Stephens
What: The latest book from Doug Stephens, written in the midst of the pandemic, in which he reviews and addresses the pandemic-induced changes in retail to anticipate the future of the industry.
Why it is important: It is not all about Amazon or Ali Baba in the future, and other retailers have a word to say as long as they are able to define properly their purpose, a topic that is unfairly associated to unnecessary marketing, when it is actually crucial to define each retailer’s point of differentiation.
Book review Resurrecting Retail 2021
Buy it on Amazon here: link
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