Last week, IADS picked out sessions from the NRF Chapter One online conferences:

• “Making sense of the aftermath of uncertainty” by WGSN’s Andrea Bell.

NRF 2021 WGSN - IADS Takeaways

• “Brand awareness to brand love: Ulta advances next-gen personalisation and loyalty” addressed by Kelly Mahoney from Ulta Beauty.

NRF 2021 Ulta - IADS Takeaways

• “Remapping the customer experience: a reinvention imperative” addressed by companies Verizon (Krista Bourne) and Suitsupply (Fokke de Jong)

NRF 2021 Verizon Suitsupply - IADS Takeaways

• “How sustainability is changing the retail landscape” addressed by the US sustainability managers of H&M, Abigail Kammerzell, and of Ikea, Jennifer Keeson.

NRF 2021 H&M / IKEA - IADS Takeaways

• “Retail’s rethink moment: Reimagining business as UNusual with Saks Fifth Avenue and lululemon” At the NRF Chapter One online conference, the CEO of Saks Fifth Avenue, Mark Metrick, and the president of global guest innovation of Lululemon, Celeste Burgoyne.

NRF 2021 Saks - IADS Takeaways

• “Retail’s hard reset: how cataclysmic events accelerate trends, transformation and innovation”  GDR gave a presentation by Kate Ancketill.

NRF 2021 GDR - IADS Takeaways

NRF 2021 GDR Presentation 

GDR’S KEY TAKEAWAYS FROM NRF 2021