Roundtables

• Big Data in the Retail Environment
• Customer Engagement and Loyalty
• Design Best Practices
• Merchandising to Mobile and Social
• Omnichannel Fulfillment
• Web Influenced Retail

Digital Tactics That Work

This year's Summit includes plenty of tactically focused programs led by specialists :

• Digital Retail Boot Camp is an intense day of tactical training on the fundamentals of e-commerce
• Roundtables : various topics with small groups of digital retail trendsetters
• Doctor Is In: One-on-One Website Critiques

New Ideas That Inspire

• Keynote Sessions
• Exhibitor BIG !deas

Plans That Succeed

Breakout Sessions are tactical, comprehensive, and presented by industry experts, and will help turn those big ideas into reality. Sessions are broken out into six tracks:

• Channel Convergence– examine changing customer expectations/experiences; new omnichannel organizational paradigms and success measures; new models for fulfillment and delivery; and the omnichannel roadmap – planning and prioritizing for market
• Conversion and Acquisition – explore website design and usability tips, tools and techniques for video and chat, as well as online marketing tips and tactics such as email, organic search, and paid search
• Digital Technology (NEW!) – focus on digital transformation, or the use of new digital technologies such as social, mobile, analytics or embedded devices, to enable major business improvements and foster competitiveness by enhancing customer experience, streamlining operations or creating new business models
• Dynamic Marketing – learn insights about advertising through social channels, best practices in personalization and attribution, and customer lifetime value strategies
• Inspiration and Innovation – discover fresh concepts and new business models that leverage digital capabilities to turn retailing on its head
• Mobile First – understand the pros and cons of specific mobile tactics; how shoppers are using different channels and devices; and mobile-specific 1:1 marketing capabilities like geo-targeting, mobile wallets and beacons