What: Parent to Shoptalk Las Vegas, Shoptalk Europe is a retail show dedicated to innovation and digital transformation. The show brought together 3000+ attendees from the world’s biggest and rising retailers and brands, startups, technology companies, investors, media and analysts to reimagine and build tomorrow’s digital transformation.

Why it is important: Clear directions were made visible during the conferences. The retail organisation has been shaken and is changing to become omnichannel which implies the transformation of the workforce. Stores have made a comeback as a critical part of the omnichannel customer journey. Whether it’s in-store or online, retailers are building outstanding, curated, tech-enhanced experiences to attract the coveted Gen Z. New opportunities are to be seized by retailers: retail media, convenience, quick commerce, sustainability and more, with AI already a game-changer.

Shoptalk Europe 2023