Author: Scott Galloway

Publisher: Portfolio

Comments: Scott Galloway, professor at NYU’s Stern School and founder of L2, is a well-known speaker and commentator on retail. He holds controversial views on a number of topics and has been following the four companies sometimes referred to as GAFA for some time. His take on their dominance is interesting and backed up with figures, information and some striking comments. For example, there are only six countries remaining in the world with a GDP larger than the combined market cap of Amazon, Apple, Facebook and Google. They already exert untold influence over the economy, public policy and consumer behaviour. He believes that each company is attempting to take over in areas where the others have been dominant. His verdict is that Amazon will eventually win.