The future of multi-brand retail

Books & Conferences
 |  
Apr 2021
 |  
Business of Fashion
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What: A snapshot of the state of multi-brand retail, 1 year after the beginning of the pandemic


Why it is important: Even though it is claimed that the system is “broken”, it appeared clearly from speakers that the alternatives on the table (dropshipping) are not answering the key issue: customer-centricity and the purpose of a multi-brand business to bring an eye and a curation, not to display the full assortment of a brand.