The future of multi-brand retail
Books & Conferences
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Apr 2021
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Business of Fashion
What: A snapshot of the state of multi-brand retail, 1 year after the beginning of the pandemic
Why it is important: Even though it is claimed that the system is “broken”, it appeared clearly from speakers that the alternatives on the table (dropshipping) are not answering the key issue: customer-centricity and the purpose of a multi-brand business to bring an eye and a curation, not to display the full assortment of a brand.