What: New study reveals AI's significant impact on retail decision-making, with 59% of French consumers using AI tools and younger demographics showing particularly high adoption rates.

Why it is important: The findings align with global trends, as recent data shows 72% of consumers expect AI-enhanced shopping experiences, indicating a fundamental shift in retail consumer behavior.

A comprehensive study by Havas Market and Toluna reveals significant AI adoption in French consumer behavior, with 59% using AI tools for personal or professional purposes. The research, conducted among 2,038 respondents, shows that 47% of consumers make purchases after consulting AI, with adoption rates highest among 18-34 year-olds (76%) compared to those 55 and over (33%). ChatGPT leads tool preference at 80% usage, followed by Gemini (33%) and paid ChatGPT (19%). Health tops AI usage areas at 35%, followed by entertainment (34%) and tourism (31%). Post-AI consultation behavior shows diverse patterns, with 45% conducting additional research, 30% making direct online purchases, and 26% visiting physical stores. The study indicates high user satisfaction, with 67% reporting positive experiences with AI-generated responses.

IADS Notes: Recent market data from March 2025 shows this trend aligns with broader retail transformation, where AI-powered shopping experienced dramatic growth with 8% higher engagement rates. January 2025 findings revealed 38% of global consumers actively using AI shopping tools, with 80% reporting positive experiences. The impact is particularly significant in operational efficiency, as retailers implementing AI solutions have seen 15-30% improvement in customer service efficiency and revenue increases of 6% or more. This adoption addresses a critical need, as 73% of consumers report feeling overwhelmed by traditional online shopping experiences.

47% of consumers take action after consulting an AI