What: European Commission secures binding commitments from AliExpress to improve platform safety measures.

Why it is important: The agreement sets a precedent for e-commerce platform accountability in the EU, reflecting broader regulatory efforts to ensure digital marketplace safety and compliance.

The European Commission has accepted and made binding a series of commitments from AliExpress following concerns over the platform's handling of illegal and pornographic content. The investigation, launched in March, highlighted deficiencies in AliExpress's response to illegal products, potentially exposing the company to significant penalties. The commitments address several key areas, including enhanced systems for monitoring and detecting illegal products such as medicines and food supplements. They also improve the transparency of advertising and recommender systems while making trader traceability more efficient. Despite these commitments, AliExpress still faces potential fines for underestimating illegal product risks and failing to enforce penalties against non-compliant traders. The company has expressed its proactive engagement with the Commission and commitment to ongoing dialogue to address remaining concerns.

IADS Notes: The European Commission's action against AliExpress in June 2025 represents a culmination of intensifying regulatory pressure on e-commerce platforms. This follows February 2025's landmark legislation making platforms directly liable for unsafe products :cite[cc], demonstrating the EU's commitment to stricter oversight. The timing is particularly significant as it coincides with broader regulatory initiatives, including May 2025's introduction of new handling fees for cross-border parcels and June 2025's BEUC complaint against Shein over manipulative practices. These actions reflect a comprehensive approach to platform governance, reinforced by March 2025's implementation of enhanced environmental and supply chain due diligence requirements. The focus on illegal content monitoring aligns with discussions from the International Product Safety Week, highlighting the EU's growing emphasis on consumer protection in digital marketplaces.

AliExpress makes ‘wide-ranging commitments’ to catch illegal content