What: Amazon announces EUR 300 million investment in French logistics infrastructure, creating 1,500 jobs and expanding its regional presence.

Why it is important: The investment in advanced warehouse technology positions Amazon ahead of emerging competition from Asian e-commerce platforms in the French market.

Amazon's EUR 300 million investment in French infrastructure signals a major expansion of its logistics network, with new warehouses planned for the Centre-Val-de-Loire and Auvergne-Rhône-Alpes regions. The initiative includes transforming the Boves logistics centre into a technologically advanced facility, creating 1,500 permanent positions alongside the existing 25,000-strong workforce. Since 2010, the company has invested more than EUR 25 billion in the French economy across logistics, offices, and data centres. Frédéric Duval, CEO of Amazon.fr, emphasises how the company has evolved beyond online retail to become a crucial economic driver, supporting 43,000 indirect jobs through its network of over 35 logistics facilities. This latest investment demonstrates Amazon's long-term commitment to France, focusing on regional development and technological advancement to strengthen its market position.

IADS Notes: As French e-commerce reaches EUR 175.3 billion with 9.6% year-on-year growth, Amazon's strategic investment responds to increasing competition from Asian platforms. The company's market leadership, demonstrated by its dominant Christmas 2024 performance, is being reinforced through advanced logistics automation and expanded regional distribution capabilities.

Amazon to invest more than EUR 300 million in France