What: Major department store chains including Macy's, Nordstrom, and Dillard's show varying approaches to price increases across 15,000 SKUs, with footwear and apparel experiencing the most significant adjustments due to tariff pressures.

Why it is important: The varying approaches to price increases across major retailers illustrate the complex challenge of maintaining profitability while managing consumer expectations and competitive positioning in an increasingly volatile trade environment.

DataWeave's analysis of nearly 15,000 SKUs reveals a significant shift in department store pricing strategies, with May marking a turning point for price increases. Footwear has experienced the most substantial increases, with Macy's leading at 4.2%, followed by Nordstrom at 3.1%, and Dillard's at 2%. The impact varies by product category, with footwear showing faster price reactions due to its heavy reliance on Chinese manufacturing and steep baseline duties. Apparel demonstrates more modest increases, ranging from 1.8% to 2%, reflecting its longer design cycles and diversified supply base. Private-label lines, particularly those manufactured in China, are experiencing quicker price adjustments due to more frequent inventory refreshes. The situation is further complicated by the new Vietnam trade deal, which implements a minimum 30% total tariff rate, affecting major brands with significant Vietnamese manufacturing operations.

IADS Notes: The retail industry's response to tariff pressures has evolved significantly throughout 2024-2025. According to Forbes in March 2025, BCG projected staggering additional import costs of $640 billion, prompting fundamental operational restructuring across the sector. This led to strategic responses when, as Inside Retail reported in March 2025, major retailers like Costco and Walmart began actively pressuring Chinese suppliers for price concessions. The situation intensified in April 2025, with Inside Retail revealing projections of 1 to 1.5% price increases, noting a disproportionate impact on lower-income households. The New York Times coverage in March 2025 highlighted Macy's cautious approach, focusing on store optimisation and supply chain restructuring to manage pricing pressures. By July 2025, CNBC reported that department stores were implementing strategic price increases, with footwear leading at 4.2% higher prices, demonstrating how tariff impacts were finally reaching consumers after retailers' initial absorption efforts.

Inside America's department stores, tariff-triggered price hikes are picking up