What: Kith Ivy will open as a luxury padel and wellness club in New York, featuring exclusive collaborations, wellness amenities, and Erewhon’s first presence in the city.

Why it is important: Kith Ivy’s launch reflects the retail industry’s shift toward experiential, lifestyle-driven spaces and exclusive membership models, as seen in recent luxury retail strategies.

Kith is set to redefine the boundaries of retail with the introduction of Kith Ivy, a members-only luxury padel and wellness club in New York’s West Village. This ambitious project marks Kith’s most comprehensive foray into hospitality, blending sport, wellness, and lifestyle services under one roof. The club will include rooftop padel courts, a state-of-the-art gym, exclusive dining in partnership with Cafe Mogador, and a spa curated by Giorgio Armani. A standout feature is the city’s first Erewhon outpost, offering its signature smoothies and juices through a members-only tonic bar and limited delivery options. Kith Ivy also debuts as a performance wear brand, launching a collection in collaboration with Wilson Sporting Goods. The club’s annual memberships will be extremely limited, emphasizing exclusivity and prestige. This initiative not only expands Kith’s brand universe but also exemplifies the growing trend of retailers creating immersive, community-focused environments that merge wellness, hospitality, and retail innovation to meet evolving consumer expectations.

IADS Notes:

Kith Ivy’s concept is emblematic of the retail industry’s transformation observed in January 2025, where brands increasingly prioritise experiential destinations and “third spaces” that foster community and engagement. The club mirrors  exclusive membership model by Selfridges. These developments collectively highlight a new era in retail, where holistic experiences and exclusivity drive customer loyalty and brand differentiation.

Kith is opening a padel club ‘Kith Ivy’ in NYC