What: Le Printemps Haussmann launches the "Augustine suite," a 350-square-metre private VIP space offering personalised services and exclusive experiences.

Why it is important: This investment in high-end customer service aligns with industry data showing that top 1% of spenders generate 25% of department store revenue, making VIP spaces crucial for business growth.

Le Printemps Haussmann has unveiled the "Augustine suite," a sophisticated 350-square-metre private space dedicated to VIP clientele. Named after Augustine Jaluzot, the store's co-founder from 1865, this exclusive sixth-floor sanctuary combines elegant design with premium services. Interior architect Tristan Auer has created an environment that mirrors the aesthetics of a luxury palace while incorporating elements from the building's iconic façade, complete with views of the Eiffel Tower. The suite features an intimate salon, bar area, private fitting rooms, and a terrace, offering a comprehensive range of personalised services including dedicated personal shopping, concierge assistance, bespoke dining options, and exclusive event hosting. This appointment-only space particularly caters to international high-net-worth visitors, reflecting the department store's enhanced focus on premium customer experiences.

IADS Notes: Recent developments in luxury retail provide context for Le Printemps's Augustine suite initiative. As noted in August 2024 , industry research reveals that the top 1% of customers contribute approximately 25% of department store sales, justifying significant investment in VIP spaces. This trend is further evidenced by Saks Fifth Avenue's February 2025  expansion of personal shopping services to luxury hotels, demonstrating the growing importance of bringing exclusive experiences to high-value customers. The suite's emphasis on creating a private, palace-like atmosphere aligns with Printemps's broader strategy, as seen in March 2025  with their Wall Street location's focus on customer dwell time over immediate sales conversion, reflecting the industry's shift toward creating memorable, exclusive experiences.

Le Printemps Haussmann has a new VIP suite