What: As part of its strategy to unify and strengthen buying and merchandising functions, Liberty appoints former interim buying director Lydia King to the new position of group buying and merchandising director during its 150th anniversary year.

Why it is important: This strategic appointment demonstrates Liberty's commitment to evolving its retail operations, combining King's proven expertise with the store's heritage to drive growth during a transformative period.

Liberty has promoted Lydia King to the newly-created role of group buying and merchandising director following her successful year as interim buying director. King brings significant industry experience from her previous positions, including her role as fashion director at Harrods, where she oversaw womenswear, accessories, and kidswear categories, and her 13-year tenure at Selfridges, where she served as womenswear buying and merchandising director. In her new position, King will focus on enhancing brand partnerships, refining customer experience, and accelerating growth across the business. The appointment is part of Liberty's broader initiative to unify its buying and merchandising functions, coming at a pivotal moment as the retailer celebrates its 150th anniversary.

IADS Notes: Liberty's appointment of Lydia King aligns with its broader transformation strategy. Following strong financial results and successful private label expansion, the retailer is enhancing its buying and merchandising capabilities. This move, combined with recent technology investments, demonstrates Liberty's commitment to strengthening its position as a luxury retail destination during its 150th anniversary year.

Liberty has a newly-created role: group buying and merchandising director