What: Liberty London marks its 150th anniversary with Seventy Five, a new restaurant concept blending modern British cuisine with arts and cultural programming in partnership with upscale caterers Goose + Berry

Why it is important: This development shows how historic retailers are leveraging their cultural capital to create unique dining experiences that complement their retail offerings while attracting new audiences.

Liberty London's launch of Seventy Five marks a significant milestone in its 150-year history, introducing a sophisticated dining concept that celebrates both culinary excellence and cultural heritage. Located on the second floor, the restaurant represents Goose + Berry's first standalone venture, bringing their expertise in upscale catering to a permanent retail setting. The menu showcases modern British cuisine, featuring locally sourced ingredients from Hampshire pork to Buckinghamshire honey. Beyond dining, Seventy Five embraces Liberty's artistic legacy through an arts and crafts-inspired afternoon tea created by head pastry chef Lizzie Ross, and innovative cocktails based on Liberty's fragrance collection. The space's design thoughtfully incorporates 19th-century artwork, Chinoiserie motifs, and Persian garden illustrations, while an artists' residency series, beginning with Sir Quentin Blake, ensures ongoing cultural engagement. This multifaceted approach demonstrates how heritage retailers can create distinctive dining destinations that honor their history while appealing to contemporary audiences.

IADS Notes: Recent developments in department store dining reflect a broader transformation in retail hospitality strategies. According to Business of Fashion in November 2024 , Harrods' revival of its Georgian restaurant with a £75 afternoon tea service demonstrates how heritage retailers are elevating their dining experiences to attract new audiences while honoring their traditions. The Retail Bulletin in December 2024  reported on John Lewis's partnership with Caffè Nero, showing how department stores are leveraging established hospitality brands to enhance their community hub status. Fashion Network's February 2024 coverage  of Liberty London's technological enhancements highlights how retailers are integrating digital solutions to create seamless experiences across shopping and dining. This trend toward experiential retail is further exemplified by WWD's March 2025 report  on Printemps NYC's strategy of prioritizing customer dwell time through multiple food and beverage venues. Liberty's new Seventy Five restaurant, with its focus on modern British cuisine and arts integration, aligns with this industry-wide shift toward creating distinctive dining destinations that complement the retail experience while celebrating brand heritage.

Liberty to open new British restaurant with ex-Da Terra chef