What: M&S launches its first international wholesale fashion partnership with David Jones, bringing its clothing ranges to 24 Australian department stores and e-commerce platform.

Why it is important: This partnership exemplifies how traditional retailers are evolving their international expansion strategies, choosing strategic collaborations over direct market entry to leverage local market knowledge and existing infrastructure.

Marks & Spencer has announced a groundbreaking wholesale fashion partnership with Australian department store chain David Jones, marking its first international wholesale fashion venture. The partnership will see M&S's bestselling clothing styles, including women's wear, men's wear, and lingerie, distributed across 24 David Jones locations in key cities like Sydney and Melbourne, as well as through the retailer's e-commerce platform. This strategic move capitalises on M&S's strong brand recognition in Australia, where consumer awareness already exceeds 50%. Mark Lemming, M&S's managing director of international, emphasised the significance of the Australian market's longstanding connections with the UK and highlighted the shared values between the two retailers regarding quality, innovation, and trust. The partnership represents a calculated approach to international expansion, leveraging David Jones' established market presence and local expertise while extending M&S's reach in the Australian retail landscape.

IADS Notes: M&S's strategic entry into the Australian market through David Jones comes at a significant time in the retail landscape. As noted in February 2025, David Jones has been actively modernizing its operations through digital innovation and experiential retail initiatives, making it an ideal partner for M&S's international expansion. This partnership aligns with M&S's efforts to overcome its international challenges, highlighted in November 2024 when the company reported mixed results in its global operations. The timing is particularly strategic given the broader transformation of Australian department stores, with July 2024 reports showing both David Jones and Myer focusing on omnichannel innovation and strategic partnerships to remain competitive in the market. This wholesale fashion deal represents a calculated approach to international expansion, leveraging David Jones' established market presence while minimizing operational risks.

Marks & Spencer to launch in Australia’s department store David Jones