What: Pattern’s AI-powered platform helps brands accelerate profitable growth on global ecommerce marketplaces by optimizing advertising, content, pricing, and logistics across more than 60 marketplaces and 100 countries.

Why it is important: Pattern’s approach sets a new standard for brand-marketplace relationships, aligning incentives and leveraging real-time data to optimize every lever of ecommerce growth at scale.

Pattern has emerged as a leading ecommerce accelerator, offering brands a powerful combination of proprietary technology and on-demand expertise to navigate the complexity of global marketplaces. Operating across more than 60 platforms in over 100 countries, Pattern’s AI-driven platform utilizes more than 46 trillion data points to automate and optimize key growth levers, including advertising, content management, pricing, forecasting, and customer service. The company’s business model—buying products from brand partners and selling directly to consumers—gives it maximum control over the customer experience while aligning incentives for growth. This approach enables Pattern to accumulate comprehensive marketplace data, perform real-time testing, and build predictive models that drive above-market revenue growth. With a 35% CAGR over the last two years and a 5.9x growth multiple over the ecommerce segment, Pattern’s results underscore the value of scalable, expert-led solutions for brands seeking to thrive in a winner-takes-most digital retail environment.

IADS Notes:

Pattern’s approach to ecommerce acceleration reflects a broader industry shift toward AI-powered, data-driven platforms that help brands navigate the growing complexity of global marketplaces. As reported by WWD (April 2025), the launch of advanced AI forecasting tools like AlixPartners’ Profit Engine highlights the retail sector’s focus on optimizing pricing, promotions, and inventory through integrated data sources and machine learning. BCG (May 2025) emphasizes that successful merchandising transformation now relies on a balanced combination of technology adoption and operational expertise, with AI and automation enabling scalable, real-time decision-making. BoF (May 2025) documents how generative AI is revolutionizing ecommerce by enhancing personalization, product discovery, and operational efficiency, while Forbes (March 2025) notes that mainstream adoption of AI shopping tools is driving higher engagement and measurable business value. Collectively, these developments illustrate how platforms like Pattern—combining proprietary technology, on-demand expertise, and a business model aligned with brand partners—are setting new standards for efficiency, growth, and customer experience in the rapidly evolving global ecommerce landscape.

Meet Pattern, the full AI ecommerce player