What: Printemps Group strengthens executive team with Le Bon Marché veteran Maud Barrionuevo and internal promotion Jean Gasnier as it accelerates global expansion and digital transformation.

Why it is important: These strategic appointments demonstrate how department stores are evolving their leadership to combine traditional retail expertise with digital innovation capabilities. Printemps Group has appointed Maud Barrionuevo as general manager and Jean Gasnier as general manager of marketing, communication and new business, reinforcing its leadership team amid significant transformation.

Barrionuevo brings 15 years of experience from Le Bon Marché, including key roles in buying and the launch of LVMH's e-tailer 24S in 2015. Gasnier moves from the group's Citadium brand, where he most recently served as general manager of new business, bringing digital development experience from roles at La Perla and Burberry. The appointments align with CEO Jean-Marc Bellaiche's vision to strengthen customer focus and omnichannel evolution. Additionally, current director of commercial and partnerships Emmanuel Suissa joins the management committee. These changes come as Printemps prepares for its New York City opening in Q2 2025 and expands its digital initiatives, including cryptocurrency acceptance and content creation.

IADS Notes: Printemps' latest leadership appointments of Maud Barrionuevo and Jean Gasnier represent a significant step in its comprehensive transformation strategy. The timing is particularly strategic, following November 2024's successful launch of a new concept store blending luxury with accessibility. Barrionuevo's 15-year experience at Le Bon Marché and role in launching 24S complements October 2024's store modernization initiatives, as seen in the La Valentine refurbishment. This builds on April 2024's strengthening of operational capabilities with David Herrenschmidt's appointment, creating a leadership team equipped to execute Printemps' ambitious plans, including the upcoming New York City opening and enhanced digital initiatives.

Printemps is bolstering its leadership ranks