What: Printemps America appoints Thierry Prevost as CEO while Laura Lendrum transitions to advisory board chairman, marking a swift leadership change six weeks after the Wall Street store opening.

Why it is important: This change represents a strategic pivot from initial launch leadership to operational expertise, with Prevost's international experience positioning the brand to build upon its innovative retail-hospitality model in the competitive New York market.

Printemps has announced a significant leadership change at its Wall Street location, with Thierry Prevost taking the helm as CEO of Printemps America, succeeding Laura Lendrum who transitions to chairman of the advisory board. The change comes just six weeks after the store's opening, with Lendrum having successfully led the conceptualisation and launch of the innovative retail space. Under her leadership, the 54,500-square-foot location has already exceeded performance expectations, with strong foot traffic and positive customer feedback. The store's unique approach combines luxury retail with hospitality, featuring three restaurants and two bars, alongside the landmark Red Room, which houses the footwear department. Prevost brings over three decades of experience in department store operations across Europe, the Middle East, and Asia, most recently leading Printemps Doha. This transition aligns with the company's vision of creating a distinctive shopping experience that emphasises deep customer engagement and community building in Manhattan's financial district.

IADS Notes: The appointment of Thierry Prevost as CEO of Printemps America in May 2025 marks a strategic evolution in the company's ambitious US expansion. This leadership transition builds upon Printemps' comprehensive transformation strategy unveiled in March 2025, which emphasised experiential retail and customer engagement over traditional metrics. Prevost's extensive experience across multiple markets aligns with the company's innovative approach to their Wall Street location. The timing of this change follows February 2025's broader strengthening of the executive team, suggesting a carefully orchestrated strategy to ensure the success of their first US venture.

Printemps on Wall Street makes change in command