What: Saks Global announces comprehensive menswear transformation plan combining AI-driven insights with traditional styling services to capture growing Gen Z and Millennial market.

Why it is important: The strategy highlights the transformation of luxury retail, where AI and data analytics are becoming crucial tools for understanding and serving next-generation consumers while maintaining the human touch essential to luxury experiences.

Saks Global has unveiled an innovative strategy for its menswear offering at Pitti Uomo 108, focusing on untapped customer segments in the luxury market. The strategy leverages the company's dominant 50% market share in US luxury menswear to address emerging trends, particularly the "evolution of masculinity" and casualisation. By combining data-driven insights with traditional styling services, the initiative aims to cultivate and expand its customer base while maintaining service excellence for established clients. The approach emphasizes personalization through both human expertise and technological innovation, with stylists being empowered by AI-driven tools to deliver enhanced customer experiences. This dual focus on technology and personal service reflects Saks Global's understanding of changing consumer preferences, particularly among Gen Z and Millennial customers who value both digital innovation and authentic human connections.

IADS Notes: The announcement comes at a pivotal time in Saks Global's transformation journey. Following the $2.7 billion merger completion in December 2024 , the company has been implementing a comprehensive technology strategy through partnerships with Amazon and Salesforce . This menswear initiative aligns with broader industry trends, as luxury retailers increasingly leverage AI for personalization while maintaining high-touch service . The strategy represents a key component of CEO Marc Metrick's vision to "reset" the luxury experience.

Saks Global outlines ‘data-driven’ strategy for menswear at Pitti Uomo