Saks said to pursue joint venture to expand Bergdorf Goodman

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Jun 2025
 |  
WWD
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What: Saks considers Bergdorf Goodman joint venture as part of broader luxury retail ecosystem development.

Why it is important: The consideration of a joint venture demonstrates how traditional luxury retailers are exploring innovative partnership models to enhance brand value and market reach. Saks Global's exploration of joint venture opportunities for Bergdorf Goodman comes amid significant transformation in luxury retail.

Following the USD 2.7 billion acquisition of Neiman Marcus in December 2024, the company has implemented substantial changes, including a 25% reduction in brand partnerships and the establishment of a unified commercial team. While Bergdorf Goodman has maintained separate management, Saks Global has pursued digital innovation through partnerships with Amazon and Salesforce, launching a dedicated luxury storefront and announcing global marketplace expansion. The company's strategic vision includes the formation of Authentic Luxury Group, aiming to create a USD 9 billion luxury ecosystem that extends beyond traditional retail into hospitality and entertainment. This careful balance of preservation and innovation reflects the evolving nature of luxury retail in the digital age.

IADS Notes: The potential Bergdorf Goodman joint venture emerges at a pivotal moment in Saks Global's transformation. In December 2024, the company completed its USD 2.7 billion acquisition of Neiman Marcus, followed by February 2025's comprehensive reset of the multi-brand luxury distribution model. April 2025 saw the launch of Saks' Amazon storefront, while May 2025 brought the announcement of a global marketplace strategy. These developments align with Saks Global's broader vision, revealed in May 2025, to create a USD 9 billion luxury ecosystem through the Authentic Luxury Group partnership, combining traditional retail expertise with technological innovation and strategic brand management.


Saks said to pursue joint venture to expand Bergdorf Goodman