What: Galleria Department Store is hosting Art Week at its Seoul Luxury Hall, showcasing works by Choi Byung-so and vintage furniture, as part of its strategy to blend premium cultural content with luxury retail.

Why it is important: The event highlights the growing role of art partnerships and experiential programming in driving customer loyalty and positioning department stores as cultural destinations.

Galleria Department Store’s Art Week at Seoul Luxury Hall is a showcase of curated cultural content, featuring the works of renowned artist Choi Byung-so and a selection of vintage furniture in collaboration with Wooson Gallery. The event, timed to coincide with Korea’s largest art festival, reflects Galleria’s commitment to integrating art and retail, offering VIP customers and art enthusiasts a unique, immersive experience. Interactive elements, such as an Instagram quiz event with exclusive artist collaboration goods, further engage visitors and reinforce the store’s premium positioning. This initiative is part of Galleria’s broader strategy to differentiate itself in the competitive luxury retail market by providing high-value clientele with exclusive access to cultural programming and experiential events. By blending art, design, and retail, Galleria is redefining the department store as a destination for both shopping and cultural enrichment, setting a new standard for customer engagement and loyalty in the luxury sector.

IADS Notes:

Galleria Department Store’s Art Week is part of a broader strategic shift among Korean luxury retailers to integrate premium cultural content and experiential events into the retail environment. As reported by MK.co.kr (August 2024), Galleria’s inaugural Art Week features collaborations with global and local artists, immersive installations, and VIP-focused programming, positioning the store as a destination for both shopping and cultural engagement. Maeil Business Newspaper (July 2025) highlights Galleria’s success in diversifying its premium offering—particularly in jewelry and watches—while leveraging art exhibitions and partnerships to enhance brand exclusivity and customer satisfaction. This approach mirrors a wider trend in the luxury department store sector, where experiential retail, art collaborations, and curated events are used to differentiate, attract high-value clientele, and reinforce market leadership. Collectively, these developments demonstrate how Galleria and its peers are evolving beyond traditional retail to become cultural and lifestyle destinations, setting new standards for customer engagement and loyalty in the luxury market.

Seoul: Galleria Department Stores will host a “Galleria Art Week”