What: Tamtam raises funding to launch an AI solution that could double salespeople's customer-facing time by automating backend processes.

Why it is important: With sales teams spending less than 30% of their time with customers and 70-80% not meeting objectives, the solution addresses a critical efficiency gap in retail operations.

Tamtam, a French startup founded by former sales professional Edouard Epaud and CTO François Misslin, has secured EUR 3 million in funding led by Varsity, with participation from Kima Ventures and notable business angels. The company's agentic AI solution targets sales teams handling complex B2B transactions, particularly focusing on automating internal and administrative tasks that currently consume significant time. By automating 40-45% of routine tasks, the technology aims to double the time salespeople can spend with customers, addressing a crucial inefficiency where teams currently spend less than 30% of their time on direct customer interaction. The solution has already attracted approximately thirty clients, including Freeda, SpaceFill, and Weefin. The funding will primarily support team expansion, particularly in AI and product development roles, as the company seeks to enhance its technological capabilities.

IADS Notes:Recent industry data underscores Tamtam's market timing. In March 2025, research revealed that leading retailers achieved 4.5% annual productivity growth through AI integration, compared to the industry's previous decade-long 0.3% rate. January 2025 findings showed that AI-driven solutions reduced customer resolution times from 11 to 2 minutes, while February 2025 data indicated that 71% of consumers now expect personalised interactions. However, with only 32% of retailers effectively keeping pace with customer behaviour, Tamtam's focus on enhancing sales team efficiency addresses a critical market need.

Tamtam raises three million euros to help salespeople close