What: Uniqlo launches innovative touchpoint store concept in Singapore, reducing physical footprint by 90% while maximising digital integration and click-and-collect efficiency.

Why it is important: The concept represents a significant evolution in retail space utilisation, showing how digital integration can transform traditional retail footprints while enhancing customer convenience.

Uniqlo has unveiled its first-ever touchpoint store concept at Velocity at Novena Square in Singapore, introducing a revolutionary approach to retail space optimisation. The new format occupies just 10% of a typical Uniqlo store's footprint, yet delivers a comprehensive shopping experience through sophisticated digital integration. This innovative concept serves as a hub for click-and-collect orders, enabling customers to place purchases through the Uniqlo App or website with same-day collection available.

The format eliminates traditional barriers to online shopping by removing minimum spend requirements and delivery fees, creating a seamless bridge between digital and physical retail experiences. As explained by Cecilia Tan, e-commerce director for Uniqlo Singapore, this strategic initiative aims to optimise store footprint while catering to consumers who prefer flexible online-to-offline shopping journeys. The concept demonstrates Uniqlo's commitment to evolving its retail presence by combining digital efficiency with physical accessibility, ensuring their LifeWear products remain readily available to customers regardless of their shopping preferences.

IADS Notes: The touchpoint concept aligns with significant retail transformations observed in early 2025. Following City Square Mall's $50 million AI-powered renovation in February 2025, retailers have increasingly embraced digitally-integrated smaller formats. This trend gained momentum through successful implementations like Magasin du Nord's small-store concept in October 2024, which demonstrated the viability of compact, digitally-enhanced retail spaces. The format's focus on customer engagement mirrors the "slow pop-up" trend documented in January 2025, where retailers prioritise meaningful interactions over traditional sales approaches, suggesting a broader industry shift toward hybrid retail models that efficiently combine physical presence with digital convenience.

Uniqlo debuts small-format ‘touchpoint’ concept store in Singapore