What: Veesion raises EUR 53 million total investment to scale its AI-powered retail security solution that detects suspicious behaviour in real-time.

Why it is important: The investment addresses a critical retail challenge, as shoplifting costs have reached EUR 120 billion globally, with traditional security measures proving insufficient.

Veesion, a French startup founded in 2018, has secured EUR 38 million in Series B funding from White Star Capital, Red River West, and Bpifrance, supplemented by EUR 15 million in non-dilutive financing. The company's AI-powered solution analyses video surveillance feeds in real-time to identify potential shoplifting attempts through customer posture detection. Currently serving 5,000 establishments across 25 countries, including 500 in the United States, Veesion's technology can detect 100,000 suspicious gestures, significantly outperforming human security personnel. The company plans to establish its American headquarters in Florida, targeting expansion across key states including New York, Texas, and California. With EUR 11 million in annual recurring revenue for 2024, of which 62% is international, Veesion aims to equip 50,000 businesses within five years and achieve EUR 100 million in annual recurring revenue. The funding will support international growth and technology development, with plans to explore applications beyond retail security.

IADS Notes:Recent industry data from May 2025 highlights the urgency of Veesion's solution, as retail crime has reached record levels with violence and abuse incidents exceeding 2,000 per day. In January 2025, retailers reported that 91% of security executives observed increased shoplifter aggression compared to 2019. The technology's potential is further validated by March 2025 data showing that early AI adopters in retail achieved revenue increases of 6% or more, while February 2025 research revealed that only 10% of retailers have successfully scaled their AI applications, positioning Veesion at the forefront of this technological transformation.

Veesion raises €38 million to reduce shoplifting