Walmart’s secret sauce to success

News
 |  
Feb 2025
 |  
WWD
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What: Walmart's strategic investments in technology and revenue diversification yield record-breaking results, driving 82% share value growth and USD 681 billion in revenue.

Why it is important: This transformation sets a new benchmark for retail evolution, validating the strategic value of investing in technology and digital capabilities while providing a clear roadmap for retail modernisation.

Walmart's ambitious reinvention strategy demonstrates the power of combining traditional retail strengths with technological innovation. The retail giant has successfully transformed its business model by investing heavily in e-commerce, digital capabilities, and revenue diversification. With capital expenditures reaching 3.5% of sales, or USD 23.8 billion, Walmart has strategically enhanced its store network while building robust last-mile delivery capabilities. The company's digital marketplace has experienced remarkable growth, with e-commerce now representing 18% of total business. Additional revenue streams, including advertising and membership programmes, have shown impressive growth, with advertising revenue increasing by 27% to USD 4.4 billion. The introduction of AI-driven innovations, including the 'Wally' agent for inventory management and new coding tools, has significantly improved operational efficiency, saving millions in developer hours while enhancing customer experience.

IADS Notes: Walmart's transformation into a tech-retail powerhouse has shown remarkable progress throughout 2024-2025. As reported in February 2025, the company achieved a milestone of USD 681 billion in revenue, with e-commerce representing 18% of total business. This digital success was further evidenced in December 2024, when the company recorded its best market performance since 1998, achieving an 82% surge in share value, largely attributed to its successful diversification into advertising and marketplace operations. The launch of Wallaby, Walmart's proprietary AI system, in October 2024 marked another significant step in its technological evolution, introducing sophisticated personalised shopping experiences and demonstrating the company's commitment to innovation-led growth.


Walmart’s secret sauce to success