What: Westfield London launches a permanent sensory room to create a more inclusive shopping environment for visitors with sensory processing disorders, autism, and ADHD .

Why it is important: With ADHD diagnoses increasing 20-fold in the UK, this initiative addresses a growing market need while positioning Westfield as a leader in inclusive retail design.

Westfield London's introduction of a permanent sensory room marks a significant advancement in shopping centre accessibility. Developed in collaboration with sensory specialists and Jack Tizard School, the facility provides a carefully designed sanctuary featuring soothing lighting systems, interactive visual projectors, and tactile elements for sensory engagement. The initiative responds to growing awareness of sensory processing issues that can make traditional retail environments challenging for many visitors. By incorporating elements like adjustable lighting and comfort-focused furnishings, the space enables individuals and families affected by sensory sensitivities to fully participate in the shopping centre experience. This development strengthens Westfield's community connections while differentiating it in the competitive retail landscape. The dedication to Mia Wedgbury, a former Jack Tizard pupil who advocated for inclusive playgrounds, adds a meaningful local dimension to this broader accessibility initiative.

Westfield's sensory room initiative aligns with significant industry shifts toward inclusive retail design. In November 2023, Walmart implemented sensory-friendly shopping hours across its U.S. stores , setting an early benchmark for accessibility. This trend gained momentum as retailers recognized physical spaces' role in community wellbeing, with October 2024 research showing increased focus on creating inclusive environments . By January 2025, successful implementations of multifunctional spaces were driving higher customer engagement , demonstrating how thoughtful design can simultaneously serve community needs and business objective.

Westfield London has opened a sensory room for people with processing disorders