Promotions & Marketing Activities

Once upon a time in Belgium
Once upon a time in Belgium
For its traditional fall exhibition, Parisian department store Le Bon Marché is paying a tribute to France's neighbour Belgium until 18 October. The exhibition looks at all aspect of the Belgian culture, from literature to fashion and food. Various events include concerts, guided tours and workshops.
It starts with a focus on some of the biggest Belgian comics heroes: The Smurfs, Marsupilami, Largo Winch and even Gaston Lagaffe. The characters are reimagined pacing up and down the store and become the subject of drawings specially made for the occasion, declined on a whole series of products or art objects. Children's book character Martine was also invited, and a special story book was released for the exhibition dubbed 'Martine au Bon Marché'.
The exhibition also put the spotlight on Belgian gastronomy with Made-in-Belgium products such as craft beers, waffles, and chocolates.
Special pop-up spaces are allocating to Belgian fashion brands such as Essentiel Antwerp or luxury leather goods from la Maison Delvaux. Men streetwear labels Arte and SuspiciousAntwerp are also among the Belgian brands invited for the occasion.
The department store called on Belgian comedian, writer and director Stéphane De Groodt to create his surrealist supermarket especially for the event. Items such as T-shirts, candles and confectionery are branded with his defiant, sharp and poetic wordplay.
once upon a time in belgium - website

Once upon a time in Belgium

Discover the new summer windows at Breuninger

Discover the new summer windows at Breuninger

En Couleurs!
En Couleurs!
After two months of lockdown (because of Covid-19) Le Bon Marché Rive Gauche in Paris sounds a note of optimism with the exhibition "En Couleurs!" For its spring exhibition, Le Bon Marché Rive Gauche has thrown open its doors to vibrant, sparkling and vitamin-rich colours, which have transformed all of its departments -- fashion, jewellery, accessories, beauty, decoration and gourmet food -- with an astonishing array of colour. Several brands are joining in with this cheerful and energetic project.
In the arena of fashion, tie-dye and colorblock set the tone at this exhibition. Cosmetics are also brash and saturated with a riot of pop colours. Home decoration pops with colorful interiors and chairs with bold motifs. The Grande Epicerie de Paris has been flooded with packaging and dishes in a dazzling array of hues. Even the food stands are decked out with colorful creations.
The exhibition also offers an opportunity to celebrate craftsmanship with a focus on traditional techniques from all over the world. Guest of honor Loewe x Paula's Ibiza highlights knowhow from the Balearics, Antik Batik presents a capsule of wares inspired by Mongolia, and Guanabana offers a selection of handmade accessories from South America.
Dreamcatchers are one of the main theme of the exhibition, which evokes colour, travel and traditional crafts. This theme leads to exclusive creations of 'dream products' infused with optimism. The protective charms are present in the form of embroidered motifs and decorative adornments on clothing lines, while also providing inspiration for jewellery and accessories.
EN COULEURS! - 24S website (in french)

En Couleurs!

A deux c'est mieux
A deux c'est mieux
From 8 February to 19 April 2020, the French department store Le Bon Marché on Paris' left bank is celebrating duos: from male-female and parent-child to creative collaborations, across all departments womenswear, menswear, children's, home and beauty.
Dozens of brands are taking part in the exhibition; with Lululemon offering exercise gear for men and women — for motorbiking and surfing — in a collaboration with Deus Ex Machina. Roger Vivier will sell his and hers sneakers — the same model — while Axel Arigato will have kid and parent versions, and Repetto is offering ballet flats marked "Mom" and "Baby." For romance, wedding accessories will include an embroidered silk sleep mask and Stella McCartney will display a bridesmaid dress embellished with mice motifs.
Activities will include Lola James Harper's music studio, arcade games from Neolegend and cooking classes for children and parents.
And starting 22 February, the spring theme "À Deux C'est Mieux," ("two is better than one") is drawing in Sézane founder Morgane Sézalory and author Morgane Ortin for the project.
Sézane's Sézalory will create a space called l'Hôtel di Sézane, meant to evoke an Italian vacation, mixing her women's wear with men's wear from Octobre Editions and including vintage pieces.
Morgane Ortin, behind Instagram project "Amours Solitaires" which collects and publishes text messages from people in love and explores sentimentality in the digital era, has more than 700,000 followers. She will draw on her Instagram community for fresh content, which will be displayed on screens around the store.
A deux c'est mieux, le bon marché - more pictures

A deux c'est mieux

The Chapel of Love
The Chapel of Love
Londoners can treat themselves to a Vegas-style, tiny chapel wedding in the center of the Fortnum & Mason department store, where the "Chapel of Love" is operating through the month of February. The tiny, pastel-colored "Chapel of Love," located on the lower ground floor, looks like one of those little chapels in Sin City with a glowing pink neon sign, but no Elvis impersonator to officiate. Fortnum's is a licensed wedding location all year round for those who want to make use of its well-designed and well-established architecture. The Chapel of Love will only be available until 29 February.
The company wants the chapel to be for more than just weddings, however, declaring it to be perfect for those looking to celebrate an anniversary or renew their vows, as well.
The Chapel of Love in pictures
Fortnum & mason: the chapel of love - website
video: construction of F&m's chapel of love

The Chapel of Love

Ame Nochi Hana
Ame Nochi Hana
Japanese artist Oki Sato from the Nendo Studio invites you to contemplate the poetry of two natural phenomena: rain and the blossoming of flowers.
For the ame nochi hana exhibition, Nendo focuses on these manifestations of life in installations on various floors of Le Bon Marché, under the glass roof and in window displays, appearing like naturalist reveries. It has used a diversity of techniques from artisanal craftsmanship to 3D printing to create spectacular poetic installations.
Oki Sato has orchestrated four dreamlike propositions around rain water and blossom. Each one explores the connection and interrelation between these two universal elements. For instance, under the majestic glass roofs at the center of the store, a rain shower morphs into raining daisies. On the second level, the "uncovered skies" installation proposes an interactive immersion for visitors. The 20 sculptures in the shape of water bottles in the "rain bottle" installation interpret the multiple nuances of the word "rain" in Japanese, while the water cycle springs to life in the display windows of Le Bon Marché Rive Gauche.

Ame Nochi Hana

Department Stores Holiday Campaigns
Department Stores Holiday Campaigns
It's that time of year again when all is bright and merry! Enjoy a bit of the Holiday magic, brought to you by department stores around the world!
And check out the IADS members Christmas catalogs here**
DEPARTMENT STORES WINDOWS & IN-STORE INSTALLATIONS

paris

london

new york

worldwide
DEPARTMENT STORES ADS

[## Debenhams](https://www.youtube.com/watch?v=V1PwP5zE5-Q&feature=emb_title "Debenhams Christmas ad")
Advent Calendar

[## Debenhams](https://www.youtube.com/watch?v=L5fLOe1gJmU "debenhams Christmas ad ")
Gifts

[## Globus](https://www.youtube.com/watch?v=Abf1H7c8IXM "Globus Christmas ad")

[## Manor](https://www.youtube.com/watch?v=Rqf-TMWFVA0 "manor xmas ad 2019")

[## Galeries Lafayette](https://youtu.be/ItzU4mQ3bPM "GL xmas ad 2019")

[## Falabella](https://www.youtube.com/watch?v=I5GnqWJJEas "falabella xmas ad 2019")

[## Marks & Spencer food](https://www.youtube.com/watch?v=GcZ_-KTGO-0 "m&s food Christmas ad")

[## Marks & Spencer](https://www.youtube.com/watch?v=IH7Htz_oY3Q "Marks & Spencer Christmas ad")

[## John Lewis, Waitrose](https://www.youtube.com/watch?v=r9D-uvKih_k&feature=youtu.be "John Lewis/Waitrose Christmas ad")

[## Fortnum and Mason](https://www.youtube.com/watch?v=fRJg0AwOA1c "Fortnum and Mason Christmas ad")



[## David Jones](https://www.youtube.com/watch?v=6e253WWgo4o "david jones xmas ad 1")
The things we do for love

[## David Jones](https://www.davidjones.com/christmas "david jones xmas ad 2")
May your Christmas be bright

El Palacio de Hierro
[](https://www.iads.org/files/pmedia/public/r512617eph_video-2019-11-22-01-11-42.mp4)


Magasin du Nord
[](https://www.iads.org/files/pmedia/public/r512917magasinjul2019onlineallscenes.mp4)



Department Stores Holiday Campaigns

Barbie
Barbie
For the 60th birthday of the iconic blonde doll, Galeries Lafayette Haussmann has opened a short-lived candy-colored pop-up, with the addition of a real Barbie dream house (enlarged to human size).
The pop-up is located on the ground floor of the main building and will be open until 19 November.
The Dreamhouse is showcased on the 5th floor, until 31 December.

Barbie

Changeons de Mode
Changeons de Mode
In 2019, the Galeries Lafayette change fashion, by offering customers a selection of products that are fairer and more sustainable. They are also exploring new ways to produce, serve and consume, to make sure that their stores have a positive impact in the city centres where they are located.
Introduction

Go For Good: context & principles

The installation in store
In 2018 Galeries Lafayette launched Go for Good, a global movement towards more responsible fashion. In 2019, "Changeons de Mode" is the continuity of this initiative.
The Good Spot
The Good Spot is the corner of Galeries Lafayette for more responsible fashion. In this corner, clothes, accessories and beauty products all contribute to changes in production methods and consumption patterns.
On the floors
During the "Fashioning change" event in September 2019, several spaces were dedicated to these commitments:
The windows
The ambassadors
The Galeries Lafayette have chosen leading figures from the world of fashion, but also business, art and film to be the messengers of the beneficial changes that Galeries Lafayette wishes to celebrate in fashion, and more generally in society. They were chosen for their commitment to promote more inclusive, equal and responsible creative industries, and also for their links to young, aware audiences.
video of Galeries lafayette's ambassadors

Changeons de Mode

So Punk Rive Gauche
So Punk Rive Gauche
full report "so punk rive gauche"
Le Bon Marché is embracing all things punk rock, as part of its new season "So Punk Rive Gauche" event. From fashion and beauty to design and food, the impertinent mood of this legendary movement is taking over Le Bon Marché with two main themes: So Punk Music and So Punk Fashion.
The event invites shoppers to embrace their individuality, assert their predilections, break free from convention and take risks
So Punk Music
The So Punk Music area, the spirit of punk rock encourages shoppers to get creative and awaken their inner rocker. In the new era, "No Future" has become "Yes Future", where anything goes. You can make and record your own music with lifestyle brand Lola James Harper, listen to vinyls with Big Smile Bazaar, get involved in a T-shirt customisation workshop with Notify, cover your leather jacket with Godert Mebadges, or makeover a Deus Ex Machina motorbike – express your punk side as you see fit.
So Punk Fashion
Not confined to the music scene, punk filtered through into fashion and beauty as well, until it became an attitude. The So Punk Fashion section is devoted to this particular style in all its inventive glory. The only thing that matters is the freedom to express yourself. The more eccentric the better: animal prints, pieces emblazoned with activist messaging, studded loafers, ripped jeans

So Punk Rive Gauche

All is beautiful
All is beautiful
A glimpse at Breuninger concept store at Stuttgart flagship, linked to their SS19 promotions and magazines.
breuninger SS19 magazines: all is beautiful

All is beautiful

The Art of Travel
The Art of Travel

On 1 March, US department store Neiman Marcus will launch "The Art of Travel" campaign in the latest manifestation of its strategy to become a "consumer-centric luxury platform."
Neiman's executives portrayed the two-month campaign as ambitious, involving staging "The Art of Travel" shops in all 43 Neiman Marcus stores as well as creating an online "The Art of Travel" hub at neimanmarcus.com/travel, and a 115-page book with editorial on where to go and where to stay overnight with travel tips, itineraries and stories from designers, influencers and travel experts. Officials also said "The Art of Travel" will be conducted annually, each spring.
"We have over 150 brand partners that have created nearly 600 exclusive products for us around this initiative," said Ed Burstell, who as senior vice president, product innovation for Neiman Marcus leads [...]
Full article and pictures available below

Full article on Neiman Marcus: the Art of Travel

Pictures of Neiman Marcus: the Art of Travel

The Art of Travel

Department Stores Holiday Campaigns
Department Stores Holiday Campaigns
Department stores all over the world unveil their holiday windows and campaigns. Take a seat and feast your eyes on the most beautiful displays -are you ready to be transported to a magical Winter Wonderland?
And check out the IADS members Christmas catalogs here
DEPARTMENT STORES WINDOWS

paris

london

new york

worldwide
DEPARTMENT STORES ADS

[## Manor](https://www.youtube.com/watch?v=HpSnkU6ggCU&feature=youtu.be "Manor")

[## Lifestyle Sogo](/files/standard/public/p1286fb8885aa7f16961377076850c6b8df6015OCT18SogoWorldofWonder1080HD.mp4 "Lifestyle")

[## Globus](https://www.youtube.com/watch?v=-Q-4umIpGnk&feature=youtu.be "Globus")

[## Magasin du Nord](/files/standard/public/p128604a2342cf34beefa657136578e3fe56500MagasinTVC02ExportH264_1920x1080.mp4 "Magasin du Nord")

[## El Palacio de Hierro](https://www.youtube.com/watch?v=mcF0rizPVf4 "EPH")

[## Galeries Lafayette](https://www.youtube.com/watch?timecontinue=45&v=vO-Ftkj0zE "Galeries Lafayette")

[## Debenhams](https://www.youtube.com/watch?v=x2VPfQNKFeU&feature=youtu.be "Debenhams")

[## Falabella](https://www.youtube.com/watch?v=7B3JWdn1jjw "Falabella")

[## Macy's](https://www.youtube.com/watch?v=trtkzNovg-I%20 "Macy's")

[## Waitrose](https://www.youtube.com/watch?time_continue=30&v=DYffYO9RZwc "Waitrose")

[## John Lewis](https://www.youtube.com/watch?v=mNbSgMEZ_Tw "John Lewis")

[## David Jones](https://www.youtube.com/watch?v=XvPCRHAi8vM "David Jones")


[## Marks & Spencer](https://www.youtube.com/watch?v=H2dh3DeY0k "https://www.youtube.com/watch?v=H2dh3DeY0k")


Department Stores Holiday Campaigns

Go For Good, Galeries Lafayette

Go For Good, Galeries Lafayette

Los Angeles Rive Gauche
Los Angeles Rive Gauche
download full report "los angeles rive gauche"
The exhibition is divided into dedicated spaces reflecting the sun's trajectory through the California sky, three times of day.
Sunrise is a focus on well-being, spirituality, self-awareness, all this through natural beauty products and yoga leisure.
Sunlight is a celebration of LA lifestyle and outdoor activities culture through casualwear, sportswear, beachwear and ready-to-wear.
Sunset is a combination of Hollywood glamour and rock 'n' roll with denim and sunglasses.
Los Angeles Rive Gauche in pictures

Los Angeles Rive Gauche

Yann Couvreur at Galeries Lafayette Gourmet [press kit]

Yann Couvreur at Galeries Lafayette Gourmet [press kit]

Heavenly Bodies at Saks
Heavenly Bodies at Saks
The Metropolitan Museum of Art's latest costume exhibition, "Heavenly Bodies," explores Christianity's influence on fashion— and Saks Fifth Avenue is celebrating the installation.
In collaboration with Vogue, the department store is echoing its longtime neighbor, Patrick's Cathedral, by decking out six of its store windows with glimmering, haunting ecclesiastical scenes.
According to Vogue international editor at large Hamish Bowles, the windows are intended to "draw on the spiritually uplifting aesthetics and powerful use of color seen in historic religious art and stained glass windows." "[We wanted to] create contemporary environments that showcase a curated collection of iconic pieces from designers' archives," he added.
Saks Fifth Avenue fashion director Roopal Patel said it took months to design the displays, which include ensembles from designers like Valentino, Versace and Chanel. "Every decision, from the window displays to props to archival pieces, must illustrate the fusion between fashion and the devotional practices of Catholicism, respectfully," said Patel. The glass of each window display features an inscription of where to check out the full clothing exhibition.
On top of the Saks brand benefitting from the close association to the Met Gala, the department store is also using its prime location to convert passing pedestrians to museum visitors—and potentially, shoppers.
see "Heavenly Bodies: Fashion and the Catholic Imagination" exhibition

Heavenly Bodies at Saks

La Fabrique Givrée at Galeries Lafayette Gourmet [press kit]

La Fabrique Givrée at Galeries Lafayette Gourmet [press kit]

Haute Patisserie by Pierre Hermé at Galeries Lafayette [press kit]

Haute Patisserie by Pierre Hermé at Galeries Lafayette [press kit]

Breuninger - All is colour #2 [magazine]

Breuninger - All is colour #2 [magazine]

Breuninger - Sport & Fitness 2018 [catalog]

Breuninger - Sport & Fitness 2018 [catalog]

Galeries Lafayette - Beauty 2018 [catalog]

Galeries Lafayette - Beauty 2018 [catalog]

Galeries Lafayette - Galeries Lafayette by Laetitia Ivanez SS18 [shooting]

Galeries Lafayette - Galeries Lafayette by Laetitia Ivanez SS18 [shooting]

Let's Go Logo
Let's Go Logo
Le Bon Marché is celebrating fashion's renewed love affair with logos with an event featuring exclusive products by 130 brands. The "Let's Go Logo!" exhibition, set to run from 24 February to 1 April, showcases capsule collections with playful variations on brand logos and unexpected products.
The retailer created colourful, retro-flavoured logos for its in-house brands: Le Bon Marché Rive Gauche; grocery store La Grande Epicerie de Paris; its online site 24 Sèvres, and men's wear brand Balthazar. They appear on products including sweatshirts, tote bags, mugs and thermos flasks. The exhibition will take over large sections of the Left Bank department store's ground floor.
Le Bon Marché tapped labels known for their logos or initials, including Coach, Céline, Fendi or Tory Burch, as well as designers new to that universe, such as Marco de Vicenzo, who plastered the oversized initials MdV on a bicolour baseball cap. The beauty and food departments also joined in.
Unexpected products include Isabel Marant gardening gloves, an AMI Alexandre Mattiussi scooter helmet and Guerlain honey. Among the other brands represented are Acne Studios, Carven, Chiara Ferragni, Christian Louboutin, Delvaux, Fiorucci, Jérôme Dreyfuss, Kitsuné, Loewe, Miu Miu, MSGM, Roger Vivier, Sacai and Tod's.
The exhibition features two guests of honor: Off-White designer Virgil Abloh, who has created a temporary store including the brand's first café. His temporary store on the second floor, christened "Left Bank," is a rendition of the neighbouring area of Saint-Germain-des-Prés, a tony district known for designer stores and iconic cafés like the Café de Flore and Les Deux Magots, "a sort of all-white version of a Parisian street," he said. Abloh's capsule collection includes T-shirts, sweatshirts and a varsity jacket embroidered with a color gradient version of Off-White's signature arrow cross.
Second guest of honor is Rami Mekdachi's lifestyle brand Lola James Harper, which has designed a lounge space, with an area to record music and shoot hoops, as a taster for its future Paris hotel.
