What: The Bottega Veneta boutique at 12 Avenue Montaigne in Paris has been revamped and expanded under the creative direction of Matthieu Blazy.

Why it is important: The store represents a visionary fusion of Italian modernism and futuristic design, creating a unique and immersive shopping experience for customers.

The Bottega Veneta boutique is described as a modernist, domestic interior with a futuristic touch. The boutique spans over 8,000 square feet and showcases all product categories. It was  revamped and expanded store to feature walnut walls and fixtures, as well as industrial glass-block floors and ceilings, reminiscent of "2001: A Space Odyssey". The store's layout includes a sense of expanse and discovery on the shop floor, as well as intimate and secluded areas for fitting rooms and a jewellery gallery.

Bottega Veneta opens revamped boutique on Paris' avenue Montaigne 

Bottega Veneta opens revamped boutique on Paris' avenue Montaigne article

What: Marc Jacobs is set to open a new store in SoHo on Prince Street.

Why it is important: The SoHo store represents Marc Jacobs' evolution as a brand, offering a unique approach to luxury fashion while staying true to its American identity and creative power.

The store will occupy a 2,120-square-foot space and aims to provide customers with an immersive brand experience that embodies Marc Jacobs' vision. It will feature a curated selection of the brand's products, including ready-to-wear collections that are inspired by the runway ideas.

Marc Jacobs unveils its new store in SoHo, NYC 

Marc Jacobs unveils its new store in SoHo, NYC article

What: Breitling is opening its third NYC location.

Why it is important: The new boutique will enhance the Meatpacking District's reputation and attract more customers to the area.

Breitling is set to open its third boutique in New York City at 875 Washington Street in the Meatpacking District. With a modern-retro design, the spacious store includes unique features such as a top-level barista and coffee bar, vintage video games, and a photo installation in the basement. Breitling aims to provide an immersive experience for customers to discover the perfect watch and plans to expand its hospitality offerings in the U.S.

The official opening of the Breitling Meatpacking boutique is scheduled for September 6, with special guests, a new watch collection, and an exciting campaign set to be unveiled at the ribbon-cutting ceremony.

Breitling opens new boutique in Meatpacking District of New York City

Breitling opens new boutique in Meatpacking District of New York City article

What: New Balance has launched a new retail concept at Westfield Stratford City in London, targeting a younger consumer demographic.

Why it is important: The opening of New Balance's flagship store is seen as a milestone in the evolution of Westfield Stratford City's sportswear and athleisure offerings.

This is the first store of its kind globally, with a second store set to open in Boston in 2023. The concept prioritizes people over products, with central seating areas to encourage customers to linger and draw inspiration from each other. The store offers a curated selection of footwear and apparel aimed at both elite athletes and fashion influencers. It represents a shift in thinking about the retail environment, with a tighter and more focused collection for younger consumers.

New Balance launches new retail concept in London 

New Balance launches new retail concept in London article

What: Gucci has opened its first Gucci Salon on the 3rd floor of its flagship store in Tokyo's Ginza shopping district.

Why it is important: The salon is the second of its kind in the world - the first of its kind in Japan.

The interior design of the store, Gucci Salon Namiki, is named after the first Gucci address in Tokyo.

The invite-only space offers a curated range of highly exclusive Gucci products that have been chosen to demonstrate the brand's craftsmanship and savoir-faire. Items offered include Gucci's Horsebit loafer and the Horsebit 1955 in a special edition crafted with 18-karat gold and pavé diamonds. Along with this, the Gucci Valigeria suitcase collection and Gucci Décor collection are available.

Tokyo: Gucci Salon opening

Tokyo: Gucci Salon opening article

What: Avgvst Jewelry's Berlin flagship uses industrial design and diverse spatial programming to make for a more accessible fine jewellery shopping experience.

Why it is important: The store demonstrates a shift in how luxury spaces are being imagined and how Avgvst is aiming to attract the young luxury market demographic.

The new flagship store, designed by Crosby Studios, takes inspiration from the concept of a dark kitchen, and uses industrial design along with diverse spatial programming to create a less pretentious fine jewellery shopping environment that will appeal to the younger generation.

Avgvst included additional spaces — a tattoo studio and a public garden — to enhance the overall experience and make the luxury store more approachable to customers, particularly Gen Z and Millennials.

Avgvst Jewelry rejects high-brow design codes to better connect with young buyers

Avgvst Jewelry rejects high-brow design codes to better connect with young buyers article

What: Diesel opens its new flagship store imagined by the brand's creative director, Glenn Martens, on rue Saint-Honoré in Paris

Why it is important: The new Diesel flagship store in Paris offers an experimental design that is on par with the brand's identity as well as an exclusive new collection.

Diesel has opened a new flagship store in Paris on the prestigious rue Saint-Honoré which was imagined by the brand's creative director, Glenn Martens who aimed to portray the experimental approach of his designs. The store features two primary components: metals and mirrors.

The interior design of the store is inspired by American roads, industrial metal billboards, and former Diesel advertisements. The first room is dedicated to special collections and the brand's best-selling bag, the 1-DR model. The next room, considered the heart of the store, is fully dedicated to denim products.

The brand has also produced an exclusive capsule collection that will be available only at the new flagship address to celebrate its opening.

Diesel sets up a flagship on rue Saint-Honoré in Paris

Diesel sets up a flagship on rue Saint-Honoré in Paris Article

What: Nukak CASA opening in Seoul and entering the South Korean market.

Why it is important: Spanish brand, Nukak, is aligned with the sustainability and recycling trends of the Korean consumer market and has opened a store in the booming shopping district.

The new flagship store opened in the shopping district of Seongsu in the basement of a former industrial building. Designed by architecture practice, unseenbird, the interior is inspired by Nukak's product range and showcases a utilitarian style with aluminium and light timber accents.

Nukak CASA opening in Seoul 

Nukak CASA opening in Seoul article

What: New Balance implements a foot scanner in-store to improve customer retention and reduce returns

Why it is important: Here is an example on how tech can improve the customer experience but also the P&L thanks to being able to better advise clients.

New Balance has opened a concept store in Singapore that features a Volumental 3D foot scanner.

The scanner, which has already been used to scan over a million shoppers' feet worldwide, takes less than five seconds to provide detailed information about a customer's foot, aiding in finding the perfect fit. This technology is reported to help reduce return rates by 18%, increase footwear sales by 20%, and achieve an email capture rate of 71%.

In 2023, Volumental is set to launch a self-service version of this scanner, allowing customers to take their own foot measurements in-store and receive footwear recommendations on their phones. This new service is expected to improve customer experience, assist retailers with smarter inventory management, and tackle the issue of product returns.

New Balance introduces new retail concept in Singapore 

New Balance introduces new retail concept in Singapore article

What: Innovative retail concept, In the PARK, has opened a new store in Chengdu on a former landfill site.

Why it is important: In the PARK has expanded into China's newest fashion and lifestyle hub, Chengdu, in the city's Hi-Tech Zone which is a former landfill site which has been transformed into a curated art and pop-up spaces that attract a young and forward demographic.

In the PARK has launched a new retail space in Chengdu following the two current storefronts in Shanghai. The location of this contemporary space is the Chengdu Regular Yuanye, a former landfill-turned-lush urban park and shopping centre. The 250 square meter space, designed by Shanghai-based architecture practice CASE PAVILION, offers a curated range of home products, including furniture, home décor, fragrances, personal care products, and plants.

Chengdu: In the PARK Regular Store Opening 

Chengdu: In the PARK Regular Store Opening article

What: Monoprix Maison opens its second store dedicated to home and decoration near Galeries Lafayette and Opera Garnier in the 9th arrondissement of Paris.

Why it is important: The addition of the Monoprix Maison store in Paris follows the success of the first location and will be in the popular 9th shopping district.

Located at 66 rue de la Chausée d'Antin, close to Galeries Lafayette Haussman department store, Monoprix Maison opens its second-ever store (the first in Paris) dedicated to home decorating merchandise. This expansion was built off the success of the first home store in the So Ouest shopping center in Levallois-Perret. The store, which is over nearly 300 meters will showcase its products in an avant-garde fashion in collaboration with renowned designers.

Monoprix Maison opens a store on Chausée d'Antin in the heart of Paris 

What: Dior announced the opening of its new retail storefront in London on Sloane Street at the junction of Knightsbridge and Chelsea

Why it is important: Dior's new location exhibits a timeless interior that is quintessential to the brand's identity and houses merchandise from distinguished designers.

The inauguration of Dior's latest London location is revealed to be on the iconic Sloane Street and will house a womenswear collection, high jewellery, and menswear. The building itself pays homage to the exemplary 30 Montaigne with a colour palette of white, cream, and natural hues in addition to classical elements of the Versailles parquet, toile de Jouy and cannage.

The floor plan exhibits Maria Grazia Chiuri's leather goods, accessories, and women's shoes on the first floor alongside Victoire de Castellane's Dior Joaillerie. Women's ready-to-wear is on the second floor whilst the lower ground boasts Kim Jones' menswear collection.

Dior opens new London boutique on Sloane Street 

Dior opens new London boutique on Sloane Street Article

What: The Sycamore District is LA's latest fashion hot spot.

Why it is important: The new luxury retail destination has a holistic feel, where visitors can live their life and do their shopping.

North Sycamore is set to be the next street evolving into a new retail thoroughfare in Los Angeles. The trendy block resembles a Parisian neighborhood and is located in an industrial area, one block east of La Brea Avenue which is known for its plethora of strip malls.

New stores are flocking to the area and the music industry seems to be rapidly discovering the area, pulling in new retailers as the neighborhood gains a music and artistic vibe. Jay-Z's Roc Nation offices are located in the Sycamore District, as well as SirusXM and Beyonce's recording studio meaning celebrity comings and goings are frequent around the neighborhood.

Officine Génerale opened its new location in March, joining Tartine, a French-style bakery, the popular restaurant Gigi's Hollywood, the Hiemat private club, and Jeffrey Deitich gallery which are all nearby. Just One Eye anchors the retail destination, opening its store in the area 13 years ago when there was nothing else on the street and relocating in 2019.

Designer Nili Lotan is also opening a store in the neighborhood, as well as the luxury eyewear brand Jacques Marie Mage. In addition to luxury stores, many other retailers are located in the district such as Supervinyl record store and the Lizzie Mandler fine jewelry outpost.

An aesthetic salon, gym, cosmetic dentist office and a multitude of other stores can also be found in the neighborhood.

LA's newest luxury retail district

LA's newest luxury retail district Article

What: Zara Home's flagship store is designed in the layout of a house in the refurbished Edificio España building in Madrid.

Why it is important: The store attracts consumers across all segments, from young to old and bargain hunters to big spenders.

Located on the second floor of Zara's largest store, the apartment-style concept store is complete with a kitchen, library, lounge, and bedrooms spanning 7,700 square meters. Zara Home's products can be found throughout the rooms in the house. From its range of fragrances at the entrance, to table linens, cutlery and glassware in the dining room, and in the kitchen, cleaning and household products.

The living room displays furniture, while the library has special collections of board games, books, and magazines as well as the retailer's pet line. In the bedroom and bathroom, customers can find bedding, towels, and the spa collection.

Lastly, a children's room shows textiles, furniture, and decorations for kids, with an area specifically for newborn products.

The space utilizes warm and organic neutral tones, featuring large windows, stone, and solid wood. Different floorings separate the rooms and differentiate the daytime and nighttime environments.

The space includes technological innovations to improve the shopping experience, including self-service checkouts and Shop&Go technology. It is also equipped with Store Mode, allowing customers to check available stock and purchase products in the app, which can then be picked up less than an hour later.

Zara Home Madrid Flagship

Zara Home Madrid Flagship Article

What: The prepwear brand is opening a gallery format retail concept in Soho.

Why it is important: The store offers a rotating curation of products, allowing customers to discover the brand's universe with a goal of bringing people together.

The 1,100-square-foot gallery-style store will offer a rotating selection of products in addition to brand partnerships and in-store experiences.

The location offers core styles from recent collections as well as unique pieces from the brand including some archival styles, in addition to a rotating assortment from other brands and designers. Books, furniture, art, and home décor can also be found at the store. The storefront will also continue the brand's vintage business with plans for a dedicated section.

Brooklyn Circus aims to bring people together and leverage the talent that is displayed in the space, with the main goal being to bring people together and let the space grow with the community.

The Brooklyn Circus Manhattan 

The Brooklyn Circus Manhattan Article

What: Citadium de Paris Beaubourg has been redesigned to look like a spaceship with a futuristic atmosphere featuring mirrors hanging from the ceiling, neon lights, and aluminum-like coatings.

Why it is important: The modern redesign maximizes product displays and highlight the brand's premium offer.

The flagship store spans 350 square meters featuring black and white colors in a futuristic atmosphere with mirrors from floor to ceiling.

The first floor features streetwear essentials with products from brands such as Carhartt, Obey, Levis, New Eras, and more. On the lower floor, a space is dedicated to sneakers with aluminum walls and white furniture. A corner is also dedicated to skateboarding featuring popular brands like RipNDIP, Jacker, and Huf.

To celebrate the new look, the store will be hosting an event during Fete de la Musique in June.

Citadium de Paris Beaubourg

Citadium de Paris Beaubourg Article

What: Chanel has opened its largest boutique in the US, spanning four floors across 30,000 square feet on Rodeo Drive.

Why it is important: The storefront aims to offer the best of the brand, offering a unique experience for all customers, not just VIP's and celebrities.

From the exterior, the store is a large, gleaming white cube with Chanel spelled out across six windows, a nod to the Hollywood sign. The interior features a rooftop terrace, multistory windows, and a flower-filled courtyard.

The flagship was designed by Peter Marino, with the main interior feature being a "Golden Lasso" sculpture which is made of 215 hand-blown glass beads, resembling one of brand's iconic pearl necklaces.

The three-story glass atrium brings light and space into the interior which also features a semi-open courtyard and nearly 40 artworks.

Upon entering the space, customers will find the high jewelry salon followed by accessories and then the brand's full beauty and fragrance ranges. Ready to wear can also be found front and center of the ground floor.

On the second floor, customers will find shoes as well as ready-to-wear rooms. The third floor is reserved for two VIP suites with fitting rooms while the fourth floor features a celebrity VIP penthouse and a 2,690 square-foot rooftop terrace.

For Chanel, opening the boutique on Rodeo Drive wasn't about competition, but the opportunity to offer the best of the brand and create a boutique for everyone. The in-store experience plays a vital role in the retailer's success as they still don't have an e-commerce platform.

Chanel's largest US store on Rodeo Drive

Chanel's largest US store on Rodeo Drive Article

What: Coach has converted a Boeing 747 aircraft at Freeport A'Famosa Outlet in Malacca into an immersive retail concept store.

Why it is important: The pop-up store creates an immersive and fun shopping experience for customers to explore and interact with the brand.

The Coach Airways outlet store and café are built inside a real Boeing 747 aircraft from 1981 spanning 4,198 square feet.

The space features Coach's iconic branding as well as elements that reference the '70s golden era of travel with bright colors and retro prints.

Customers are given a boarding pass which gives them access to the store featuring Coach's all gender ready-to-wear collection, bags, and travel accessories.

The plane also features a welcoming area, immersive gallery, and a café which provides a space for guests to relax and drink refreshments.

Coach converts plane into retail concept store in Malacca

Coach converts plane into retail concept store in Malacca article

What: Morioka Shoten is a tiny bookshop that offers one product for sale, a single title that changes every week.

Why it is important: The bookstore proves the power of a simple idea in a crowded market.

Inspired by the success of book launch events, the owner of Morioka Shoten realized he could make a business by just selling one book.

Each week's book is presented on a table in the front window of the store and on the counter at the back of the shop.

Authors and photographers are also invited to the space to deliver talks or sell products to accompany the launch of new publications.

The store has seen success, as the store is a blend of a shop, gallery, and meeting place, giving readers and authors the chance to gather and share their passion for literature.

Morioka Shoten in Ginza

Morioka Shoten in Ginza Article

What: Burberry has reopened its New Bond Street flagship store with a refurbished space that reflects a more modern and minimal design concept.

Why it is important: The space targets and caters to high-end customers as the brand looks to develop its elite customer base, stressing the importance of spending time with customers and providing a premium experience.

The store is bright with open floor space and the store design and fixtures put the focus on merchandise.

The space spans nearly 22,000 square feet across three floors, focusing on elevation, service, and luxury due to the location and being Burberry's anchor store.

Burberry intends to target big-spending customers and use the store as a space to host clients as the brand looks to develop its elite customer base. The brand's CEO argued that in-store traffic is becoming less important and spending time with customers is becoming the focus.

The store highlights Daniel Lee's new designs with products being front and center in the store and also focuses on underdeveloped categories such as footwear.

Accessories are featured on the ground floor, while the upper level is dedicated to womenswear and the lower level is features menswear. Both the men's and women's sections have plush VIP areas that can be closed off.

A trench library can also be found in the store, showcasing the brand's broad offer and bespoke options on tall, shiny racks that pull out vertically.

Burberry's five-star flagship on New Bond Street

Burberry's five-star flagship on New Bond Street article

What: The world-renowned photography brand has opened a store in Singapore, unveiling its Retail 2.0 design concept.

Why it is important: The store demonstrates the importance of physical retail as it goes beyond being solely transactional and creates an immersive environment for customers to connect with the brand.

The store has 60 square meters of retail space and also features the Leica Akademie where technical and artistic courses, masterclasses, workshops, and photo walks are held.

The company wanted to create a space that was warm, calm, and inviting and offers an immersive experience into the world of photography.

The in-store photo gallery allows customers to browse local and international photographers' exhibits and also features a curated collection of books.

Customers can also have their products maintained or customized by the customer care service and attend a variety of planned activities.

Leica believes that physical retail will continue to play an important role in delivering an outstanding experience to its customers as it allows them to connect with customers and anticipate their needs.

Leica's Retail 2.0 store concept

What: Dries Van Noten has opened his first beauty boutique in Paris.

Why it is important: The designer is pioneering a new perspective on merchandising, showcasing beauty, alongside leather goods, jewelry, and other accessories which demonstrates how Dries Van Noten's beauty products blend seamlessly with his other designs.

The store is the brand's first beauty boutique and aims to show how Van Noten's products are a unified project and share the same vision.

Handbags, small leather goods, jewelry, scarves and other small accessories are features in the store as well as perfumes that are exclusive to the store, as well as combs, a mirror and a lip brush.

The store is located on the same street as the brand's men's and women's boutiques, sharing similar facades but separate entrances.

Van Noten wanted the store environment to fit into the neighborhood which is in the middle of art galleries and antique dealers. The store features alabaster, Calacatta marble velvet, and a chandelier composed of different kinds of Venini glass.

Dries Van Noten blends beauty and accessories in new Paris boutique

Dries Van Noten blends beauty and accessories in new Paris boutique article

What: Tiffany's historic Fifth Avenue 10 story, 110,000-square-foot store has reopened following a four-year renovation.

Why it is important: The store is the most expensive single-brand store ever by LVMH and the is thought to be the largest jewelry store in world.

Interior architect Peter Marino led the renovation, inspired by the frivolity of the jewelry world and how it was portrayed in the movie "Breakfast at Tiffany's."

Visitors enter the "The World of Tiffany" on the first floor which includes Tiffany's top selling products with a design reflective of the caseline seen in "Breakfast at Tiffany's" and CGI footage of Central Park of the Manhattan skyline that's broadcasted on floor to ceiling screens that replace windows.

The second floor hosts Landmark's internal headquarters and a restaurant where the staff of more than 150 associates will get their own restaurant.

Dedicated to Love and Engagement, the third floor houses Tiffany's engagement rings with gold and copper tone caselines and four private rooms that couples can use for a more intimate sales experience.

On the fourth floor, guests can find Tiffany's gold collection and three environmental breakout boutiques – one room for watches, another for Paloma Picasso, and the third for Elsa Peretti.

The fifth floor is dedicated to the house's famous sterling silver designs and "jewelry concepts" as well as onsite engraving and "The Audrey Experience."

The renovated Blue Box Café can be found on the sixth floor, where guests can enjoy breakfast, tea, or an all-day menu during operating store hours. Tiffany's homewares can also be found on this level.

The seventh floor is home dedicated to high jewelry sales, Tiffany's most expensive pieces. The level is fully open to the public but also includes a glass-paneled glittering cube that is headquarters for VIP events and clientele activities.

Floors eight and nine are combined to create a two-story event and special exhibition space, featuring an L-shaped terrace.

Finally, the tenth floor is reserved for Tiffany's top clients, with four VIP selling salons and a private dining room that can host up to 60 people.

Tiffany & Co.'s Fifth Ave. Landmark store

Tiffany & Co.'s Fifth Ave. Landmark store Article

What: The Spanish retailer has opened its latest flagship in Paris which integrates futuristic tech with a focus on fashion and customer service.

Why it is important: The fast fashion retailer is looking upscale its client experience and bring a luxury feel to its brand.

The store spans 29,100 square feet with marble floors and ceilings. Displays are made of limestone and oak, with brushed steel racks in an open space concept. Additionally, hologram mannequins can be found wearing the latest drop.

The new flagship will focus on men's and women's collections with its higher priced lines having dedicated corners, dedicated departments to lingerie and accessories, and the shoe section having its own staff and stock room.

Through the app, customers can locate items on an app, see item availability, book fitting rooms in advance, and buy online and pick up in store within two hours.

Self-service checkouts feature sleek black glass and moving touch screens that will automatically adjust to the customer's height. The dressing rooms are also high tech, featuring screens that read item's internal RFID chips; guests simply swiple clothes past the screen upon entering and exiting.

The fast fashion retailer is upscaling stores with the goal to have larger stores with specific customer service areas and avoid the overcrowded feeling many fast fashion stores can have.

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Zara unveils flagship on Champs-Élysées in Paris

Zara unveils flagship on Champs-Élysées in Paris Article